Senad Herenda was born in Goražde in 1961. He graduated in 1983 at the Faculty of Economics, University of Sarajevo. He worked at various operative jobs and managing positions in companies: JKP RAD Sarajevo, JKP PARK, Bureau for Water Management and BH Telecom.

He gained ceritficate for independent Accountant, certified Auditor and court interpreter in  economic affairs.

He holds no shares of  JP Elektroprivreda BiH d.d. – Sarajevo or shares in the companies which may be considered competitive to JP  Elektroprivreda BiH d.d. – Sarajevo.